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Katherine Lockhart – Simply Southern started selling t-shirts and have expanded into an array of products. The colors are just vibrant.

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U.S. Trust logo
James T. Walsh
Private Client Advisor

James T. Walsh – Simply Southern is the pride of our local community here. To have the opportunity to serve Simply Southern is really a privilege of ours.

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Bank of America Merrill Lynch logo
Katherine Lockhart
Business Banking
Charlotte Triad Market Executive

Katherine Lockhart – There is so much inspiration that comes from hearing Ginger’s story, and I could hear it 100 times and be energized every time.

Ginger Aydogdu: When we first started, we basically were only making t-shirts.

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Ginger Aydogdu
President, Simply Southern

Ginger Aydogdu: And the first day, we actually only made $30, and I thought, oh my gosh, we’re never going to be able to survive on $30. And then the next day we did $40. And then by the weekend, on Friday night, we actually did $300, and I thought, oh my gosh, we actually might make it and actually make rent.

Ginger Aydogdu: My first production facility, it was very, very small. We had one manual machine, I didn’t have enough employees, it was very scary. And wondering, you know, are we going to be able to survive?

Ginger Aydogdu: It was a lot of hard work and determination, and it just all of a sudden finally paid off. And retailers started to see that, oh yeah, this is a product that we can sell, and we can sell a lot of.

Katherine Lockhart – Bank of America Merrill Lynch came into Ginger’s life at a time when her company was experiencing tremendous growth. We discussed how we can help her with her payables and receivables, with financing buildings, with expanding. The company was doing very well and needed additional capabilities, not just for her business needs, but also on the personal side.

Ginger Aydogdu - U.S. Trust came in and laid it out there for me and said, you need to start thinking about yourself a little bit, and the future of you, and your family. My goal and my family’s goal is to always give back.

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Simply Southern banner
Pursuit of Happiness Group of kids: Simply Southern!
(Laughter)

James T. Walsh – Ginger, by nature, is a very philanthropic person. With business owners, so much of their concentration is in one area: their business. And we come in and share with them a strategy around being able to diversify and to be able to use that strategy, to help not only this generation, but the following generations to come as well.

We’ve just started in this aspiration of working with children, but we want to do more. We want the company to grow, we want to grow in the things that we’re doing with all the children. The next generation is our legacy.

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Bank of America
Merrill Lynch
U.S. Trust
Bank of America Merrill Lynch
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IMPORTANT INFORMATION
Opinions expressed herein are those of the featured participants, U.S. Trust and Bank of America Merrill Lynch, and may differ from those of Bank of America Corporation and its affiliates. The information presented in this video is for discussion purposes only and is not intended to serve as a recommendation or solicitation for the purchase or sale of any type of security. This video does not constitute investment advice and is issued without regard to specific investment objectives or the financial situation of any particular recipient.

This video is designed to provide general information about ideas and strategies. Always consult with your independent attorney, tax advisor, investment manager, and insurance agent for final recommendations and before changing or implementing any financial, tax, or estate planning strategy.

Case studies are for illustrative purposes only and intended to demonstrate the capabilities of U.S. Trust and Bank of America Merrill Lynch. You should not consider these case studies as an endorsement of U.S. Trust nor Bank of America Merrill Lynch. Case studies do not necessarily represent the experiences of other clients, nor do they indicate future performance. Results may vary.

* Bank of America Merrill Lynch ™ is the marketing name for the global banking and global markets businesses of Bank of America Corporation. Lending, derivitives, and other commercial banking activities are performed globally by banking affiliates of Bank of America Corporation, including Bank of America, N.A., Member FDIC. Securities, strategic advisory, and other investment banking activities are performed globally by investment banking affiliates of Bank of America Corporation (“Investment Banking Affiliates”), including, in the United States, Merrill Lynch, Pierce, Fenner & Smith Incorporated and Merrill Lynch Professional Clearing Corp., both of which are registered broker-dealers and Members of SIPC, and, in other jurisdictions, by locally registered entities. Merrill Lynch, Pierce, Fenner & Smith Incorporated and Merrill Lynch Professional Clearing Corp. are registered as futures commission merchants with the CFTC and are members of the NFA. Investment products offered by Investment Banking Affiliates:
• Are Not FDIC Insured
• May Lose Value
• Are Not Bank Guaranteed

U.S. Trust operates through Bank of America, N.A. and other subsidiaries of Bank of America Corporation. Bank of America, N.A. and U.S. Trust Company of Delaware (collectively “the bank”) do not serve in a fiduciary capacity with respect to all products or services. Fiduciary standards or fiduciary duties do not apply, for example, when the Bank is offering or providing credit solutions, banking, custody or brokerage products/services or referrals to other affiliates of the Bank.

Bank of America, N.A., Member FDIC.

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